How Salesenzine Creates Return Customers Out Of Leads
We know that business owners have a lot to worry about – marketing and funnel design and strategy should not be another thing that you have to add to your list. Creating an effective automated marketing strategy requires a great deal of time, effort, and expertise. We know that getting it right the first time is crucial to your growth and your ROI.
To give you a better understanding of how we create a successful customer path that leads to higher conversion rates and increased sales, we laid out our framework so that you can see how we create yours.
It all starts with getting to know you and your business…
We spend the time it takes to learn as much as possible about your business, your goals, the challenges that you are facing, and what your perfect customer looks like. Only when we have a complete understanding of what you are looking to accomplish do we consider ourselves ready to create an automated marketing campaign that is going to reach your audience at every level.
We analyze your business and how your customers need to interact with you and your message in order to convert. Some of the questions that you can expect to be asked during this step include:
- Who are you trying to reach?
- How are you reaching them now?
- What marketing and advertising efforts have worked?
- What has failed in the past?
- What are your goals for your advertising?
- What challenges are you facing?
By understanding where you are, where you want to be, and what is standing in your way, we can create the path that turns your leads into loyal customers.
Then, we bring your business online…
We know that a robust online presence is crucial to growing your business and increasing sales. Whether it is creating your eCommerce site or helping you build your social media community, we cultivate your audience through consistent delivery of content and automated engagement.
Having a formidable online presence that is personalized and well-curated gives you authority and credibility among your audience. Through regular social media posts on Facebook, Instagram, and Twitter, we, as Salesenzine, help you build the influence and trustworthiness that you need to grow and sustain your customers.
Our approach differs from others because we understand that it’s not always about trying to reach everyone, it is about trying to reach the right ones. Rather than throwing advertisements at every possible person, we make sure that your business is built to sustain a qualified audience. If that means that you need a new website that matches the rest of your marketing campaign, we can help! Our marketing strategies create stories that your potential customers follow to land on your page and take the desired action.
If you create the content, they will come…
Content creation. SEO. Content optimization. These are much more than marketing and advertising buzzwords. Content creation and SEO are the tactic and approaches that lead your audience to your front door. Rather than trying to reach people who aren’t interested in what you are offering, creating relevant and engaging content helps you get in front of your audience.
SEO and optimized content are what allow you to rank higher on a search. This means that potential visitors and customers are more likely to come across your business before reaching others. Sometimes it really is about being first. Most of us don’t go past the first or second page on a web search, so you need to make sure that you are visible as soon as they hit “search.”
We can create this content for you. No need to worry about learning how to write blog posts, web content, or social media advertisements that are search engine optimized. We are experts at creating automated content that creates awareness, engages your audience, and converts your potential customers into current customers!
Our approach to delivering your advertisements and marketing outreach…
There are many platforms used today to reach those spending time online – social, display ads on websites, display ads on smartphone apps, retargeting, email marketing, the list truly goes on and on. If you are new to marketing or advertising, trying to learn all of this new information can make your head spin. And unfortunately, it is very easy to waste your money on insufficient and ineffective advertising.
We save you time, energy, and honestly a great deal of headaches by taking care of the hard parts. We determine the proper targeting, schedule, and delivery required to produce advertisements that provide results. Here are just a few strategies that we employ:
- Email marketing created to reach your audience at multiple points along their journey
- Retargeting visitors to your websites and those who have opened your emails
- Learning who your competitors are targeting and using a similar strategy to pull their targets closer to your business
- Create optimized content to appeal to your audience specifically
- Use live chatbots to communicate directly with your customers
Set it and forget it…
Once we have created a completely unique, comprehensive, and holistic campaign for your eCommerce site and platforms, we automate everything. Consistency is key to keeping your audience engaged, and using automation provides the ultimate form of consistency. You will never have to worry about posting schedules, sending emails, or creating new blog posts because we take care of everything for you.
Our dedication to becoming experts on your business and your customers is what allows us to create marketing funnels that keep your customers moving through your path. We design campaigns to reel in new customers, convert them, and keep them coming back.
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