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3 Funnel Marketing Strategy: TOFU, MOFU & BOFU for Small Businesses
IntroductionIn today’s competitive marketplace, small businesses must adopt a strategic approach to attract, engage, and convert customers. That’s where the three-funnel marketing strategy comes in. The framework breaks down a customer’s journey into three stages—Top-of-Funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-Funnel